The confetti's settled, the champagne's gone flat, and that "new year, new me" energy is starting to fade. But for your business, the new year is the perfect time for a digital refresh. Your online presence is your storefront to the world, and keeping it sparkling clean and up-to-date is crucial. Below is a checklist to kick off the new year strong!
New Year's Checklist
- Spruce Up Your Google Business Profile
- Holiday Hours? Gone! First things first, if you set special holiday hours, make sure to switch back to your regular schedule. No one wants to show up at a closed door.
- Information Accuracy Check: Double-check everything - address, phone number, website, hours of operation. Even a small error can deter customers.
- New Year, New Photos: Refresh your photos! Showcase any new products, services, or even a jazzed-up storefront.
- Engage, Engage, Engage: Respond to reviews (good and bad!), answer questions, and post updates to keep your profile active and engaging.
- Website Wellness Check
- Mobile-Friendly is a Must: In our mobile-first world, your website needs to look good and function seamlessly on phones. This also helps your Google rankings.
- Content Refresh: Out with the old, in with the new! Update any outdated content, add new blog posts, and ensure your website reflects your current offerings.
- SEO Tune-Up: Is your website easily found on search engines? Review your keywords, meta descriptions, and site speed to boost your ranking.
- Security Scan: Keep your website and customer data safe with regular security checks and updates.
- Dead Links: Make sure all those links are working on your site to prevent users from reaching a dead end.
- Social Media Shine
- Audit Your Profiles: Are all your social media profiles up-to-date and consistent with your branding?
- Content Calendar: Plan your social media content in advance to stay organized and consistent.
- Engage with Your Audience: Respond to comments, messages, and mentions promptly. Social media is all about interaction!
- Visual Appeal: Use high-quality images and videos to grab attention.
- Don't Forget Email!
- Clean Your List: Remove inactive subscribers to improve your email deliverability and engagement rates.
- Analyze and Adapt
- Track Your Progress: Use analytics tools to monitor your website traffic, social media engagement, and email campaign performance.
- Stay Informed: The digital world is constantly changing. Keep up with the latest trends and best practices to stay ahead of the curve.
By following this checklist, you can ensure your business starts the new year with a strong and vibrant online presence. It's time to make this your best digital year yet!
Let us know if we can help you check off some the items on this list.
